What is the Appeal of Football?

With over 3 billion fans worldwide, football is th

A Football ReportA Football Report
What is the Appeal of Football?

With over 3 billion fans worldwide, football is the most popular sport on the planet. From the United Kingdom to China, the game is often first or second in terms of popularity. Even in the United States, where historically football has not had much luck, it is one the rise in the 21st century

The EPL Effect: How the English Premier League has Conquered the Football World

Imagine a global football market where one brand h

A Football ReportA Football Report
The EPL Effect: How the English Premier League has Conquered the Football World

Imagine a global football market where one brand has managed to transform from a National League to a worldwide phenomenon. The English Premier League (EPL) has not only created a football league — they have created a global entertainment product that goes far beyond the green lawns of England