The Immortal Fan Campaign
While it’s tempting - and easy - to focus on the negative aspects that plague the modern game, it’s important to remember the positive social change that soccer can bring; a fact that was made clear with the overwhelming success of a recent organ donation campaign that targeted Brazilian fans.
Under the banner of the “Immortal Fans” campaign, a variety of Brazilian clubs recruited local patients in need of organ donations to appeal directly to their set of fans through a variety of platforms, from print and television advertisements, to speeches made prior to kickoff. Each time, the fans emphasized their connection to the club: “I promise that your eyes will keep on watching Sport Club Recife. I promise that your lungs will keep on breathing for Sport Club Recife.”
In a country not known for embracing organ donation, the campaign was an immediate success, tugging on the heartstrings of supporters, and leading to a remarkable increase in donations. Recife alone has signed up more than 57,000 new donors in the last 12 months while organ donations have increased by 54 percent in the city of Pernambuco.
We’re strong believers that soccer can bring positive social change, and this is one of the best examples we’ve seen. Check out the video below, but more importantly, make the jump yourself. If you’re in the US, you can learn more on organ donation here, while UK readers can click here for more info. Why not go for it? [Posted by Maxi]