Okay, you’re the latest member to join Team Messi… Your face appears on the news, displayed on skyscrapers and you even get a mural painted by someone without your permission. You’re just a step away from being a meme sensation. You’ve become part of a movement, one which plays the Messi Way. So when you’re on field, how do you beat a player without the help of Xavi or Iniesta?
Stepping their game up a level with their talisman Leo Messi and his first signature adizero f50 boot, adidas have now created an innovative 3D digital video that uses your Facebook details creating a personalised experience. The music is fresh, the technology is clever, and you get a glimpse of what it’s like to be in the shoes of the boy from Rosario.