Is Fernando Torres’ name worth £50m?

By Dominic Vieira, writing from Lancaster, England

“TORRES” seems to be the name buzzing around London, it’s the name which sold the most shirts last season and it’s also the most expensive name in English football. But who have Chelsea really signed for a staggering £50m? A 2010 World Cup winner who didn’t score a single goal in the competition? A player who’s lifted one trophy for a club? A striker who’s out of form? Or a popular brand which generates millions through intense marketing?

(Source: philosofooty)