The most well-known football team in France has key events in August. In addition to the historic Champions League final against Bayern Munich, this month also marks 50 years for Paris Saint-Germain. The club was founded on August 12, 1970, and since then it has quickly risen through the rankings to become one of the richest clubs in the world.
Ahead of the 2021–22 season, internationally renowned multi-asset broker HFM has signed a revival of the company's Official Collaboration agreement with Paris Saint-Germain. Sergio Ramos, Gianluigi Donnarumma, Georginio Wijinaldum, and Achraf Hakimi have joined a star-studded team that already includes the additions of Neymar Jr., Kylian Mbappé, and Angel Di Mara as part of Paris Saint-extraordinary Germain's squad building this season
HFM (Previously known as HotForex) aims to strengthen its position in areas in which it currently operates while also extending its international footprint in important international markets through this collaboration. As such, it will remain committed to informing football supporters and its customers about the similarities between online trading and the sport.
50 years of Paris Saint-Germain: A review of the development of France's richest club
Stade Saint-Germain and Paris FC came together to form Paris Saint-Germain (PSG). Entrepreneurs Guy Crescent, Pierre-Étienne Guyot and Henri Patrelle were in charge of the fledgling club. Their goal was to establish a premier club in Paris that could enter Ligue 1 right away.
In 1972, the mayor of Paris threatened to withhold financial assistance until the club altered its name, prompting the division of Paris Saint-Germain into two. PSG, which had lost all of its great players and had been dropped to the third level, was taken over by Henri Patrelle. Guy Crescent, a businessman, departed with Paris FC, which remained in Ligue 1.
Paris Saint-Germain had little to show for the first three years of its existence. All of that changed in 1973 when a collection of successful French businessmen acquired PSG following its elevation. With a brand-new squad of youthful yet skilled players, PSG quickly advanced through the third level and just missed winning Ligue 2.
Years of Hechter-Borelli:
Louis Hechter, who created the team and later died in a vehicle accident, was permanently expelled from the sport after being convicted of a crime of economic wrongdoing. After his father passed away in 1978, Carlo Borelli took over as president of the club, and it was under his tenure that PSG started to thrive.
The relationship between Paris Saint-Germain and the new president of France, Jacques Chirac, dates back to the early 1970s, when Eugenio Borelli, the club's vice president, courted the then-mayor of Paris, who saw political potential in the sport. As a result of Borelli's poor management, the club eventually went bankrupt, and he was compelled to step down. His successor as mayor of Paris, Jean Tiberi, claimed to Le Monde that Jacques Chirac had understood that the spectators at a football game were sociological research of French people.
The ‘Golden Era’:
In 1991, a French television network called Canal+ saved Paris Saint-Germain from collapse. Paris made this transfer easier by eliminating the club's 50 million francs ($1.4 million) debt. PSG also started to emerge as a major force in French football in the 1990s. The team made it to two UEFA Cup semi-finals, one UEFA Champions League semifinal, and the winner of the UEFA Cup Winners' Cup in 1996.
Following the deaths of two Parisian supporters in brawls outside of stadiums in 2006 and 2010, the French government began to forbid some groups of fans from attending games. In order to attract more viewers, Canal+ and OM owner Bernard Tapie decided to ignite the flames of rivalry between the clubs. Before being sold to Qatar, the club's popularity started to decline once more, and it dropped in the league standings.
The Rule of Qatar:
The leader of Qatar purchased a 70% share in Paris Saint-Germain in June 2011. Through the government-owned company Qatar Sports Investments, Tamim bin Hamad Al Thani acquired a majority stake in the company (QSI). In 2012, QSI acquired the last 30% ownership, making PSG one of the richest teams in the world right away.
According to Forbes, this money has elevated the club to the position of the 11th most expensive football team and ensured its dominance, enabling it to reach the UEFA Champions League final in 2020 for the first time ever.
Following are the businesses and organizations that support Ligue 1 club Paris Saint-Germain (PSG) as sponsors and brand partners and benefit from significant marketing exposure across their physical and virtual assets.
- 22Bet: In September 2020, internet betting company 22Bet was appointed as PSG's official online betting partner for Africa. When the PSL's home matches are telecast in Africa, 22Bet takes use of the digital branding on the pitch-side LED screens. Other commitments include VIP seats at the Parc des Princes and meet-and-greets with club luminaries.
- HFM: Since 2020, HFM a British forex and commodity broker, has been PSG's official online trading partner. In August 2021, the two decided to extend their collaboration to include the 2021–22 season. On PSG's official website, HFM is officially listed as a Regional Partner.
- Fonbet: A "long-term" agreement between Paris Saint-Germain and a Russian sports betting firm has been reached. The French Ligue 1 team appointed Fonbet as an Official Regional Partner in March 2021. According to the contract, the betting company would provide "increased odds" to its clients for PSG matches.
- GeekVape: The club confirmed the vaping company from Shenzhen, China, as a regional partner in July 2021. The agreement calls for working together on marketing campaigns and co-branded goods in approved nations.
- Playbetr: In August 2021, Playbetr was confirmed as PSG's sole official online betting provider in Latin America. Along with other co-branded incentives, the betting company also provides its clients with "increased odds" on PSG matches. Virtual LED advertising rights are granted to Playbetr during PSL home match transmissions.
To Sum Up!
One of the biggest and most opulent clubs in France is Paris Saint-Germain. Since its founding in 1970, they have won seven league championships and 18 domestic cups. For about 40 years, they were a typical, somewhat prominent, and successful team, but when Qatari owners took over in 2011, they advanced to a new level.