Blog About Football On Social Networks:How to Promote the Content?

Improve your football communication channels and KPIs with these social media content ideas and post examples.

Based on experience working with sports teams and the trends that have developed in the industry over the years, we have compiled a list of the best social media content ideas for sports clubs and organizations.

Get more details and tips and strategies for increasing engagement, reach, and other social media goals, as well as case studies from working and other inspiring accounts!

Increase the number of posts about the team’s victory

When you win, every piece of content you post on social media turns into “gold”. Even if it is repetitive or less quality content than usual. Fans crave it. So the first sports content idea to increase engagement on social media is to publish posts that capture every winning moment and angle.

It can be a specific team winning a match or an individual player’s success. For example, when Alexis Mac Allister returned to Brighton Hove Albion after winning the 2022 World Cup with Argentina, the club’s multiple posts about the event attracted huge views and engagement.

Victorious memories can also be re-posted in throwback posts weeks, months or even years later to further increase social media engagement.

Create content faster with custom templates

Are you struggling to quickly create high-quality graphics and videos for social media? Don’t have the time to create the content your designers need? Or are you looking to increase the volume of content you produce?

Use pre-made templates to speed up visual content creation, quickly respond to live events, ensure brand consistency and fan engagement across the platform.

From match lineups, player stats and results to previews, training sessions, interviews and player birthdays.

Use your players’ social media

A great strategy to increase your reach and brand awareness is to use your players’ social media audience.

You can do this by providing personalized branded content that is posted on players’ channels. This is a win-win for both the players themselves and the organizations (clubs, federations, leagues, etc.). The players benefit from having quality content on their channels, and you as an organization can increase your social media presence by controlling your brand image.

For example, FC Utrecht created and published matchday graphics for each player, which several players posted on their social media channels before the match.

React faster to gameday events

The faster you can react to what is happening on the pitch during a match, the more emotional response you can get from fans and increase engagement. So make sure you have the right processes in place to respond quickly on social media. 

Segment your social media channels to grow your fan base

Is your social media goal to target a specific audience or fan base? The best approach may be to create separate social media accounts for each audience.

This is exactly the strategy followed by Dutch football club PSV Eindhoven. Jordi Koppen, PSV Eindhoven's Head of Content and Media, explains why the club creates multiple accounts, including on the same social media platforms, to target audiences, noting that the content targets are segmented:

"A few years ago, we used to post all kinds of content on our main channels, including the academy, the women's team, etc. But 80-90% of our followers follow our first team. That's why we created multiple channels. Having these separate channels helps us offer our audience a more personalized social media experience."

Add a little humor to your social media posts

Humor is one of the strategies used by many football clubs, leagues and organizations to quickly grow their audience. This is especially true for smaller clubs and lower-level organizations. While the world's greats are shy about making fun of themselves, fearing that this will backfire and damage their brand, smaller clubs lose less and gain much more.

Get attention with individual players

Each professional footballer is a celebrity in one way or another, with fans on social media. Fans always want to know more about their favorite player, his thoughts, character, and even his personal life. Moreover, Gen Z fans tend to be more interested in the players than the team.

So one idea to increase the engagement and reach of your football social media channels is to dedicate some posts to individual players.

You can involve them in filming content: summing up matches together, sharing behind-the-scenes footage or exclusive interviews from the player’s perspective, as well as talking about his achievements and personal statistics.

Attract attention with individual players

Either way or another, every professional footballer is a celebrity with his fans on social media. Fans always want to know more about their favorite player, his thoughts, character, and even his personal life. Moreover, fans of Generation Z, as a rule, are more interested in the players, not the team.

Therefore, one of the ideas on how to increase the engagement and reach of your football channels on social media is to dedicate some posts to individual players.

You can involve them in filming content: together, sum up matches, share behind-the-scenes footage or exclusive interviews from the player's perspective, as well as talk about his achievements and personal statistics.

Showcase and evoke emotions with your football content

Another strategy for attracting attention in streams and interacting with subscribers is to focus on emotional publications on social media.

One way to evoke emotion is through posts that include close-up photos, facial expressions of players, and the crowd’s excitement. For example, sharing touching moments of human connection, such as two team captains exchanging shirts as a sign of respect for each other, or a player giving his jersey to an excited young fan, is also a great way to evoke emotion in followers.

And it’s not just about photo and video content. Graphic elements are another way to evoke emotion in football social media posts. For example, you can use less text and larger fonts to evoke excitement and joy. Another idea is to incorporate branding elements or player photos into the graphics to add passion and energy.