The association of sport and football, in particular, has been a long-standing debate for years. Many sports officials have taken a clear stand against such an attempt. As a result, some football players have been sanctioned for betting on football matches. But this prohibition or ban could not last forever, given the huge opportunities casinos offered football players and clubs.
Football Sponsorship, Exclusive Privilege of General Brands
A quick look at football history will give you an idea of the monopoly of general brands concerning football sponsorship. The stand was backed up by many, because of the immorality, lack of transparency and the risk of fraud which dominate in the field of gambling. It was feared that if betting is accepted in football the results of many games may be fraudulent and fake. Apart from the above reasons the activity was not legalised.
The Need of Both Football Fans and Actors for Gambling Companies
According to Marc Etches, chief executive of Gamble aware the changing times have made sports betting inevitable. He observed that the present-day generation of football fans could not enjoy watching games without gambling. Besides, an NFL spokesman affirmed or cautioned that football sponsorship through or by gambling firms will properly sustain professional football. Given this change of opinions, judiciary authorities legalised football gambling for American gaming association, sports betting generates more income than general brands. In reality, football or sports gambling appear to be more beneficial than the sponsoring of general brands. In fact, it is a big opportunity for football to go from high to high. From the above remarks, it follows that football sponsorship by brands was not significant and satisfactory. For whether you like it or not gambling firms paid more money than the first sponsors. It, therefore, becomes clear, why many football clubs have partnered up with casino sponsors for the effective running of their activities.
What Gambling Firms Offer?
Despite the reluctance of the same club’s leaders to embrace sponsorship from gambling companies, one cannot deny the opportunities proposed by these new sponsors. Gambling shops remain a better option for football clubs because they are willing to sustain their partners financially. Another reason for clubs and leagues accepting gambling companies’ proposals is their know-how. Before involving themselves with football, no brand was able to sponsor shirts and manufacture them. One is tempted to say betting shops replaced general brands because of the need to correct the weaknesses and shortcomings of the above brands. More to that, besides sponsoring football teams satisfactorily gambling companies rendered their partner services in different spheres of life. Gambling firms, contrary to brands, has become more attractive, more reliable. Nowadays, it has become normal to notice the sign, logo or name of gambling shops on the shirt in front of football players. Whether we like it or not, casino sponsorship has come to say.
Relieve of Athlete Thanks the Implication of Gambling Companies
It is to say that not all football players were happy with general brands. Though much sponsorship agreement aimed at sponsoring the athlete it should be noted that not at all of them cut the attention of the sponsors. Because the practice many more football players in need of sponsorship money were unfortunately left out. With the advent of gambling firms, other great names emerged as a result of the influence of the latter. That’s why the input of casinos became more interesting than that of sponsoring brands. Even though gambling companies did not give their money for free, the difference with general brands is that they gave equal chances and opportunities for all to benefit from sponsorship money. The added value in their action was this range of other services rendered to individual players. These services included entertainment, tourism, travelling, banking to name but the few.