Puma and Women’s Pro Soccer unite against Breast Cancer with #ProjectPink

By Eric Beard, writing from Boston

PUMA has announced an initiative that links the WPS with support for the fight against breast cancer. The name of the project? Well, Project Pink of course.

Launching July 31 at wps.pumafootball.com/projectpink you can nominate breast cancer charities with nonprofit status and vote for the winner, who will receive a donation consisting of 100% of the profits from the sale of PUMA Project Pink product. The nomination period will open on August 7; voting will begin on September 13. The winner will be announced and the donation made in late October.

But beyond that, Puma has launched a pretty awesome Twitter-based way to support breast cancer. For every tweet using the hash tag #projectpink from July 31 through October 18, PUMA will donate an additional $1 to the Project Pink cause, up to a maximum of $25,000. PUMA will count one tweet using the hash tag per user per day.