When Street Art meets Football, Pepsi MAX reveal “The Art of Football”

Ahead of a vibrant World Cup, Pepsi MAX produced bespoke artwork featuring their global stars celebrating the passion and energy for the beautiful game.

“The Art of Football” is a fusion between football, street art from six emerging artists and photography from the world renowned Danny Clinch. Pepsi MAX created artwork that depicts the footballers in a clash of color, energy and movement, which represents the vibrancy and spirit of their home countries.

The participating artists were the UK’s professional doodle bomber Hattie Stewart, Argentinean urban artist Jaz, Brazilian illustrator and street artist Ricardo AKN, Spain-based visual artist Zosen, Merijn Hos the visual artist from the Netherlands and Argentinean street artist Ever.

The “Art of Football” is the first execution to celebrate the World Cup through the perspective of Pepsi MAX. Until the tournament kicks off this summer, we’re looking forward to seeing what their “Live For Now” campaign will bring us next. [Posted by Dom]

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