FC Porto and Joana Vasconcelos put tradition first

FC Porto considers itself to be one of the most distinguished ambassadors of Portugal in the world. Another great Portuguese ambassador is the great artist Joana Vasconcelos. Naturally, the two teamed up on a typical Portuguese boat, called a ”Trafaria Beach”, to showcase Porto’s new kits for the 2013/14 season.

Not only that, with this collaboration Joana was representing Portugal at the 55th Venice Biennale, one of the most important showcases in international contemporary art. Joana led FC Porto’s shoot, setting the scene with a dominant blue. It was in the tiles, in the textile installation inside the boat, and complemented by the sky and the sea. Needless to say, it was an ideal setting and even our resident Benfiquista Dom would agree that the new final work looks excellent. Check out the video to go along with the shoot here.

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    Porto’nun yeni sezon forması.OHA LAN OHA.
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    From a rivalry standpoint, I hate Porto. But I’m reblogging this for Portugal!!!
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