Nike makes a “rubbish” strip for the World Cup?
By Ryan Morrison
What would you say if I were to tell you that sportswear and equipment giants Nike are to make Brazil’s World Cup strips from old rubbish found in Taiwanese landfill sites? No, I don’t need a lie down it’s actually true.
Nike say shirts for the nine International teams wearing its gear at this summers tournament including Brazil, Portugal, Holland and the United States would be made out of polyester recycled from used bottles from Japanese and Taiwanese landfill sites.
Nike, which dominates sales in athletics and basketball, is mounting a major campaign to win a bigger share in soccer, the world’s most popular sport. “We are equipping athletes with newly designed uniforms that not only look great and deliver performance benefits, but are also made with recycled materials, creating less impact on our environment,” said Charlie Denson, president of Nike Brand.
Skip to about 1:25 to hear Clint Dempsey and Ryan Nelson praise the Oregon-based company’s eco-friendly actions.
Ryan has his own blog at The Offside 442
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