Welcoming Portugal’s Neo Conquistadores?

Welcoming Portugal’s Neo Conquistadores?

Welcoming Portugal’s Neo Conquistadores?
Welcoming Portugal’s Neo Conquistadores? Lisbon is a beautiful city. It’s as vibrant with culture as they come. It’s a joy to walk along the Romanesque, Baroque, and modern architecture. Lisboa’s people ultimately make the city what it is, but let’s...
Welcoming Portugal’s Neo Conquistadores? Lisbon is a beautiful city. It’s as vibrant with culture as they come. It’s a joy to walk along the Romanesque, Baroque, and modern architecture. Lisboa’s people ultimately make the city what it is, but let’s...
Welcoming Portugal’s Neo Conquistadores? Lisbon is a beautiful city. It’s as vibrant with culture as they come. It’s a joy to walk along the Romanesque, Baroque, and modern architecture. Lisboa’s people ultimately make the city what it is, but let’s...
Welcoming Portugal’s Neo Conquistadores? Lisbon is a beautiful city. It’s as vibrant with culture as they come. It’s a joy to walk along the Romanesque, Baroque, and modern architecture. Lisboa’s people ultimately make the city what it is, but let’s...
Welcoming Portugal’s Neo Conquistadores? Lisbon is a beautiful city. It’s as vibrant with culture as they come. It’s a joy to walk along the Romanesque, Baroque, and modern architecture. Lisboa’s people ultimately make the city what it is, but let’s...
Welcoming Portugal’s Neo Conquistadores? Lisbon is a beautiful city. It’s as vibrant with culture as they come. It’s a joy to walk along the Romanesque, Baroque, and modern architecture. Lisboa’s people ultimately make the city what it is, but let’s...

Welcoming Portugal’s Neo Conquistadores?

Lisbon is a beautiful city. It’s as vibrant with culture as they come. It’s a joy to walk along the Romanesque, Baroque, and modern architecture. Lisboa’s people ultimately make the city what it is, but let’s face it, Portugal is going through tough times. Unemployment is high. Job opportunities are low. It can’t stay like this forever though.

That’s why I think the Neo Conquistadores campaign surrounding the new Portugal kit for EURO 2012 provides such a great attitude for the youth in Lisbon (and beyond) to latch on to. The word ’conquistadores’ is primarily associated with the idea of exploration, but clearly this time around the focus is on a very different level of exploration. Even in a recession, it’s great to see young Lisboetas being so proactive and latching on to their innate creativity. It’s wonderfully refreshing, so well done to José Cabral and everyone else involved. [More info/photos]