Tumblr, is it the perfect time to sponsor a football club?

By Eric Beard (Boston). Photos By Oliver Sparrow (London).

As most of our readers know, here at A Football Report we use the Tumblr platform for the site. Tumblr has been expanding at a nearly exponential rate and is quickly becoming one of the most popular websites in the world. Period. It’s not too farfetched to say that Tumblr is becoming the envy of the internet. But despite its immense popularity in the United States, it hasn’t truly infiltrated the mainstream media internationally. Now naturally Tumblr is self-promoted by the activity of its millions of users, however, I truly believe if Tumblr is to permeate a complex international market it needs to do so through a means of a common passion to reach this entirely new audience. So what is one of the most universal, well-liked activities around the world? For me, football (or soccer) stands with a very small, elite group. Sponsoring a football club may be one of the best ways for Tumblr to promote itself in the international market.

(Source: philosofooty)