The World’s Cup

The World’s Cup

A Football Report
The World’s Cup
The World’s Cup Read any article on the business of football, and there’s a 90% chance that you’ll be confronted by a sentence or even a full paragraph that refers to it as the world’s most popular sport. While it’s fairly easy to become jaded with...
The World’s Cup Read any article on the business of football, and there’s a 90% chance that you’ll be confronted by a sentence or even a full paragraph that refers to it as the world’s most popular sport. While it’s fairly easy to become jaded with...
The World’s Cup Read any article on the business of football, and there’s a 90% chance that you’ll be confronted by a sentence or even a full paragraph that refers to it as the world’s most popular sport. While it’s fairly easy to become jaded with...
The World’s Cup Read any article on the business of football, and there’s a 90% chance that you’ll be confronted by a sentence or even a full paragraph that refers to it as the world’s most popular sport. While it’s fairly easy to become jaded with...
The World’s Cup Read any article on the business of football, and there’s a 90% chance that you’ll be confronted by a sentence or even a full paragraph that refers to it as the world’s most popular sport. While it’s fairly easy to become jaded with...

The World’s Cup

Read any article on the business of football, and there’s a 90% chance that you’ll be confronted by a sentence or even a full paragraph that refers to it as the world’s most popular sport. While it’s fairly easy to become jaded with the game and narrowly focus on your own domestic league, the reality is that for all the marketing buzzwords, football has an incomparable international reach.

No matter the match, league or teams involved, you can be certain that there are fans tens of thousands of miles away on the edge of their seat, living and dying by the same moments you are. Our sporting culture is a singular one, but one that celebrates the diversity of sub-cultures and the multitudes of ways that fans interact with the game. So while a championship final might be taking place in a stadium in Rio de Janeiro in front of 90,000 fans, in reality, it’s taking place in households and cafes across the world at the same time. There is no ownership. My game is your game. Your game is their game. The game exists everywhere simultaneously for all of us.

This photo series from Saudi Arabia-based photographer, Raeid Allehyani, paints a gorgeous landscape of fans in a district of Mecca taking in the 2014 World Cup Final, demonstrating that while Brazil might have hosted the matches, they took place everywhere.