The Science behind the adidas Nitrocharge

By Thomas Ang (@FootballNovel)

A new range of football boots called the Nitrocharge has been released by adidas, and its colours are already turning heads on pitches and television screens everywhere. But the bright yellow EnergySling (across the top of the shoe) and EnergyPulse (the zig-zig on the bottom) are there for more than just aesthetic purposes.

According to our secondary school physics and physical education lessons, these two key innovations should help match performance as advertised, and might even have benefits beyond.

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AFR x adidas x You. Designing Lionel Messi.

Leo Messi needs you (or your more artistic friend) to design his next pair of adidas football boots, which he’ll wear during a match in December. WAIT. Read that last sentence again to make sure we’re on the same page. You can create a unique pair of adidas adizero f50s (just like ours, above) for Messi by visiting the new "miadidas configurator" here and submitting a design with various colour schemes and personal touches.

But you don’t really want to hear us go on and on about this, do you? Alright, we’ll turn this over to our favourite #10. Messi said: “In football, you express yourself with your feet, which is why I like to feel like I have a connection to my adizero f50s. Knowing that your boots are unique makes you feel special and makes you play with more confidence. I’m excited to see the designs that my fans create for me on the miadidas configurator and I look forward to playing in them.” 

Want more info? Head to or @adidasfootball (use the #miadidas hashtag to join the conversation), or even ask us @afootballreport. These boots make their debut this weekend, and the likes of Real Madrid’s Karim Benzema and AC Milan’s Riccardo Montolivo will be hitting the pitch with their own customised boots. [posted by Dominic and Eric]

A First Look at Pelé Sports

If you’ve not yet heard of Pelé Sports, it’s a great new sportswear brand that infuses everything that it designs with the ‘futebol bonito’ spirit of the great man himself. The company philosophy is to focus on footballers’ needs, whether they’re professional players, those who like a kick about with mates down the park, or fashion-conscious fans of the beautiful game – that’s why their range is split into three; Performance, Pelada (‘naked’ in Portuguese) and the Pelé story.

It’s a brand based around the pure joy of the game, a philosophy much the same as ours here at AFR. Put in their own words, Pelé Sports’ mantra is “high quality products that tell a story and help Pelé fulfil the goal of giving back to the game he loves”. We were lucky enough to try out some of the products from their ‘Pelada’ range, and we thought they were great.

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Premier League Shirts 2010-11 - what’s in Vogue?

Ladies rejoice, it’s that wonderful time of year again. It’s almost Fall and time to hit the shops for your new Premier League blouse! We review each club and let you know which beautiful blouse you should be donning this season.

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