How far will the Red Bull Revolution go?
Germany, or at least part of Germany, has stopped to watch. The Bull throws his athletic, muscular frame between the enemy and the ball, touches the ball out of reach, and with explosive power and elegance that belies such a powerful beast, he ghosts past two more and stabs the ball goalwards. He may have been isolated, but luck is on the Bull’s side as an opposition defender inadvertently nods the airborne ball inside the near post and past the hapless goalkeeper, undoing ninety-five minutes of hard work. The lone Bull wheels away in victory, joining the awaiting herd of Bulls as they charge towards the sudden explosion of raucous applause emanating from the sea of white and red. The roar of the eleven on the field can be heard above the wall of noise coming from the stands as if in tribute to the scarlet Bulls adoring their shirts. Glory will be returning to Leipzig this fine day.
RB Leipzig would go on to add another, from the penalty spot in the second half of extra time, ensuring the overall victory and promotion to the third tier of German Football for the latest addition to Red Bull’s football project. RB Leipzig, along with FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil and Red Bull Ghana make up Red Bull’s portfolio of football teams, giving Red Bull a foothold in some of the biggest football markets across the world. Red Bull, the energy drink manufacturer founded in 1987, have a massive presence in the sports industry, having founded popular sporting events such as Flugtag and Red Bull X-Fighters (and many, many more extreme sporting events all over the world), in addition to owning numerous sports teams including EC Red Bull Salzburg (an Austrian Ice Hockey team) and the very successful Formula 1 team Red Bull Racing (and its sister team Toro Rosso). Having ‘conquered’ the extreme sports world, football seemed to be the logical next step; the immense following and truly global reach of the beautiful game provided the moguls at Red Bull with the perfect backdrop to take their business empire to the next level.