AFR x adidas x You. Designing Lionel Messi.
Leo Messi needs you (or your more artistic friend) to design his next pair of adidas football boots, which he’ll wear during a match in December. WAIT. Read that last sentence again to make sure we’re on the same page. You can create a unique pair of adidas adizero f50s (just like ours, above) for Messi by visiting the new "miadidas configurator" here and submitting a design with various colour schemes and personal touches.
But you don’t really want to hear us go on and on about this, do you? Alright, we’ll turn this over to our favourite #10. Messi said: “In football, you express yourself with your feet, which is why I like to feel like I have a connection to my adizero f50s. Knowing that your boots are unique makes you feel special and makes you play with more confidence. I’m excited to see the designs that my fans create for me on the miadidas configurator and I look forward to playing in them.”
Want more info? Head to facebook.com/adidasfootball or @adidasfootball (use the #miadidas hashtag to join the conversation), or even ask us @afootballreport. These boots make their debut this weekend, and the likes of Real Madrid’s Karim Benzema and AC Milan’s Riccardo Montolivo will be hitting the pitch with their own customised boots. [posted by Dominic and Eric]