The Old Fabric of England
As football news goes, the press releases and staged media events on Tuesday afternoon off-days don’t register loudly in the mind of the casual fan. Certainly, in the context of Everton’s season — their new Spanish manager and the attacking verve that has put them on the brink of a Champions League place — the threshold for interest by Toffees is still higher. Even if you were to narrow it to news of aesthetics, the update of the club’s badge and the lackluster response is still likely much bigger news than the announcement that the club has signed with its third kit maker in four years.
For me, though, and surely for some other football fans, Roberto Martinez’ tour of a Manchester kit factory with 11 lucky Evertonians is some of the most exciting off-field news of the year. My joy really has little to do with the club and its new five year deal, but rather the sponsor. After being condemned to irrelevance, Umbro is returning to English football.