Buy low and sell high - The nature of the selling club?

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Another year and another transfer window. Throughout the month of January clubs all over Europe frantically try to conduct business, and whilst some gain significant firepower, others lose crucial cogs in their machine. It’s a brutal month for managers and fans alike, but there is a certain type of club that it usually spells doom for: The selling club.

Like a baton that nobody wants, the notion of being a selling club is usually placed on small to midsize provincial sides, which after a short period of sustainability in their domestic league have been deemed ripe for the harvest as larger sides cherry pick the highest performers (it’s also worth noting that any team can be classed as a selling club, but for the sake of continuity we will go with this definition).

There’s an old adage in football that there is no time for sentimentality, and for fans of selling clubs this couldn’t be truer. No sooner has the club shop run out of a player’s name for the back of the replica shirts, the player is subject of a big money move to another club. It’s a harsh reality, but for a term that is usually considered an insult, is it really so bad?

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