PUMA Football presents their manifesto: The Nature of Believing

"It’s in our nature to hope, dream, believe."

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Can Mario Balotelli revitalize the Puma football brand?
Mario Balotelli makes headlines; and he did so both on and off the field with his customized boots last week. As AC Milan took on AS Roma, the vain Italian forward marched onto the San Siro wearing white boots covered in newspaper headlines about himself and with no obviously visible boot manufacture.
And no brand dared to own the conversation either.
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The story did not end here. Before another ‘Derby della Madonnina’, Balotelli revealed through Twitter, his new boots and sponsor, with “Why Always PUMA” beaming the headline. This move became possible following the expiration of his previous deal with Nike.

Mario, who all the brands were trying to sign – not just PUMA, is very happy with the move and said: “This is a great move for me. From the early conversations I had with PUMA it was clear that they understand me, my personality and my ambition.”
PUMA’s latest recruit could open up the battle of sports brands ahead of what will be the most marketed World Cup. For a long time, the industry has watched a two-way horse race between German brand adidas and US based Nike, and that’s still likely to be the case. However, Balotelli’s eccentric personality and unpredictable behavior is a the perfect opportunity for PUMA to revamp its brand name and produce headlines through marketing one of modern day’s most talked about footballers.
Staying on the subject of the 2014 World Cup, we can expect Nike to hero both their global key athletes Neymar and Ronaldo, adidas with Messi and now PUMA with their man Balotelli. There are, of course, many other top footballers associated with these brands, but these guys are placed in their own exclusive category.
With both the Italian national team and Balotelli now represented by PUMA, we’re looking forward to a new approach from the brand, high quality video content and an exciting Italian home shirt launch, in line with their main competitors. Previously, PUMA has been below-par with their marketing campaigns, such as the recent Aguero and Bolt speed training video.
PUMA may not possess the sponsorship power of adidas or marketing flair that fuels Nike, but with the addition of Balotelli to their squad and winning the Arsenal sponsorship contract the future for Puma could turn things around. My advice is to break all the rules, go crazy with the Italian superstar and create beyond memorable headlines. He’s the ideal footballer to shoot Puma into the limelight.
It’s a new beginning for the brand and Balotelli. We’ll see you both soon.

This piece was written by our Managing Editor Dominic Vieira. Comments below please.

Can Mario Balotelli revitalize the Puma football brand?

Mario Balotelli makes headlines; and he did so both on and off the field with his customized boots last week. As AC Milan took on AS Roma, the vain Italian forward marched onto the San Siro wearing white boots covered in newspaper headlines about himself and with no obviously visible boot manufacture.

And no brand dared to own the conversation either.

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Getting nostalgic and embracing the present: Best of football boots

The original Vapors. The Puma King. The adi Preds. All bring back memories of fitter days and more spritely spirits. As our friend Bryan Byrne points out, "over the years, there have seen hundreds of different releases that cater to different player types, some featuring technology and others relying on comfort and basic performance." He decided to compile a list of the top 25 boots in football history. The only things missing are my old Kelmes, so I want to open this up: what are the best boots you’ve ever owned?

Puma and Women’s Pro Soccer unite against Breast Cancer with #ProjectPink

By Eric Beard, writing from Boston

PUMA has announced an initiative that links the WPS with support for the fight against breast cancer. The name of the project? Well, Project Pink of course.

Launching July 31 at wps.pumafootball.com/projectpink you can nominate breast cancer charities with nonprofit status and vote for the winner, who will receive a donation consisting of 100% of the profits from the sale of PUMA Project Pink product. The nomination period will open on August 7; voting will begin on September 13. The winner will be announced and the donation made in late October.

But beyond that, Puma has launched a pretty awesome Twitter-based way to support breast cancer. For every tweet using the hash tag #projectpink from July 31 through October 18, PUMA will donate an additional $1 to the Project Pink cause, up to a maximum of $25,000. PUMA will count one tweet using the hash tag per user per day.

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Africa looks more than ready for a month-long party

Well there are about 80 days until South Africa kicks off against Mexico, and by the looks of this aesthetically pleasing Puma advert, people all over Africa are getting ready to behold the beautiful game at its biggest stage. From the Ivory Coast to Ghana to Cameroon, I personally cannot wait to see how the continent (hopefully) unites and embraces its world-class teams.

All behold the passionate rendition of Savage Garden performed by some proper blokes at the pub!

Not only is this version done with far more class than the original 90’s hit “Truly Madly Deeply”, but this is done a cappella! Who knew that your average die-hard footy supporter could hit such sweet tones while making it seem so freaking awesome? Not to mention the incredible feat these proper men are familiar with Savage Garden. I’m simply stunned by how wonderful this is.

Puma with its Africa unity kit. How can you not support something promoting peace and collaboration in Africa?

The decision-making process behind the design is just a tad epic. Well in, Africa.

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