A Football Report

By Eric Beard, writing from Boston

PUMA has announced an initiative that links the WPS with support for the fight against breast cancer. The name of the project? Well, Project Pink of course.

Launching July 31 at wps.pumafootball.com/projectpink you can nominate breast cancer charities with nonprofit status and vote for the winner, who will receive a donation consisting of 100% of the profits from the sale of PUMA Project Pink product. The nomination period will open on August 7; voting will begin on September 13. The winner will be announced and the donation made in late October.

But beyond that, Puma has launched a pretty awesome Twitter-based way to support breast cancer. For every tweet using the hash tag #projectpink from July 31 through October 18, PUMA will donate an additional $1 to the Project Pink cause, up to a maximum of $25,000. PUMA will count one tweet using the hash tag per user per day.

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Well there are about 80 days until South Africa kicks off against Mexico, and by the looks of this aesthetically pleasing Puma advert, people all over Africa are getting ready to behold the beautiful game at its biggest stage. From the Ivory Coast to Ghana to Cameroon, I personally cannot wait to see how the continent (hopefully) unites and embraces its world-class teams.

Not only is this version done with far more class than the original 90’s hit “Truly Madly Deeply”, but this is done a cappella! Who knew that your average die-hard footy supporter could hit such sweet tones while making it seem so freaking awesome? Not to mention the incredible feat these proper men are familiar with Savage Garden. I’m simply stunned by how wonderful this is.

The decision-making process behind the design is just a tad epic. Well in, Africa.