France’s “Provoque le Destin” Typography by Alexis Taïeb 

Using spray cans, French artist Alexis Taïeb - Alexis (a.k.a Tyrsa) - handcrafted the type for France’s World Cup campaign and the launch of their new Nike kits.

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A Footballer’s Essentials
Gerrard can’t leave the dressing room without his armband. Zizou hit the pitch in his iconic golden boots. With a minimalist approach, illustrator TheLimeBath captures the essentials that the world’s best footballers need to control the game.
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Find more of The Lime Bath’s work here. Posted by Eric.

A Footballer’s Essentials

Gerrard can’t leave the dressing room without his armband. Zizou hit the pitch in his iconic golden boots. With a minimalist approach, illustrator TheLimeBath captures the essentials that the world’s best footballers need to control the game.

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Football Never Stops with Magista

The line "Creativity has a new name" took to Twitter and footballers like Andres Iniesta, Mario Gotze and David Luiz claimed that the future of football has arrived. Well, what are your thoughts?

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The Old Fabric of England

By Will Baskin-Gerwitz

As football news goes, the press releases and staged media events on Tuesday afternoon off-days don’t register loudly in the mind of the casual fan. Certainly, in the context of Everton’s season — their new Spanish manager and the attacking verve that has put them on the brink of a Champions League place — the threshold for interest by Toffees is still higher. Even if you were to narrow it to news of aesthetics, the update of the club’s badge and the lackluster response is still likely much bigger news than the announcement that the club has signed with its third kit maker in four years.

For me, though, and surely for some other football fans, Roberto Martinez’ tour of a Manchester kit factory with 11 lucky Evertonians is some of the most exciting off-field news of the year. My joy really has little to do with the club and its new five year deal, but rather the sponsor. After being condemned to irrelevance, Umbro is returning to English football.

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Capturing the power of the World Cup: AFR meets Martin Lotti, Creative Director of Nike Football

We attended the European launch of the 2014 Brazilian National Team Kit, where David Luiz spoke about his passion for Brazil and their iconic ‘Canarinho’ jersey. We wanted to know more about the Brazil shirt and how leading brands are preparing for the World Cup, so we caught up with Nike Football’s Creative Director Martin Lottia man behind a massive project.

AFR: The Brazil shirt is arguably Nike’s most iconic international jersey, so when designing the home kit for the World Cup host, what were the most important characteristics that couldn’t be lost, even when creating a new design?

Martin Lotti: We spent a lot of time traveling in Brazil, absorbing the culture, as well as meeting up with athletes. There were two very clear things that stood out the most: 1) the yellow (the colour of the shirt) and 2) the crest.

In fact, several footballers grabbed the crest and said “this what I’m fighting for. This is the heart and soul.”

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Dare to be Brasilian

That’s the message ahead of the summer. “Ouse Ser Brasileiro”, because nobody plays like the 5-time World Cup winners. Whether it’s evading 20 foot tall Uruguayans (or Argentines?) with a fake rabona or making a goal line clearance by turning into an anime character, Nike went two-footed into the surreal. Check the full spot here.

Qualifying with a statement

3-0 in Paris. That’s what was needed to get to the World Cup, and that’s exactly what the French did. This photo was taken minutes after the final whistle at Stade de France, after qualifying for the World Cup.

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Andres Iniesta: “You learn fast that possesion is king. And that never changes.”

Many began their development on the streets or in a playground, a stage which would then take plenty of aspiring footballers to the next level, the 5-aside arena, where futsal is played. A style of football religiously practised throughout South America and Spain, where illustrious names such as Redondo, Ronaldinho and Iniesta mastered the art of this game that revolves around fast touches and controlling the ball in small confined areas. It became a key influence behind their technical abilities and the widely praised ‘tiki-taka’ performed by Iniesta on a weekly basis. And as he points out, possession is key.

To celebrate Iniesta’s style of play and the launch of the new mint green Elastico Finale II shoe, Nike took Iniesta back to his roots, to Fuentealbilla, his hometown and to his ground. Where a much younger talented kid mastered the game of futsal, before jumping into the Albacete youth set-up and then joining Barcelona at the age of 12.

Although the game changed from 5 men to 11 as Iniesta grew up, his style and ability hasn’t, they remain loyal to futsal, which clearly shaped him into the world class player he is today. This is my ground. [Posted by Dom]

Nike and ‘O Canarinho’: 17 years of tears and cheers 

'Amarelinha' - A jersey belonging to a roaring, dancing, football fevered nation. A yellow shirt worn by many of football’s greatest performers, who never fail to entertain and earned 5 engraved stars: 1958, 1962, 1970, 1994, 2002.

As Neymar puts it: “To wear it [the shirt] is the greatest honor for me and my teammates.”

The Brazilian national team is a rich global reference to both modern and historic football, 11 men always playing with a smile - a team which will always viewed as a one of the best, who every year promote a selection of the world’s finest talents to 'A Seleção', where they wear the iconic yellow shirt on top of their chests.

Since Nike took over as shirt sponsor for Brazil in 1996, they’ve produced 11 shirts, featuring in 264 official games. Plenty of past and current players have entertained millions in the 'Amarelinha' and written history, from crashing out in the 1998 World Cup final and bouncing back 4 years later under the dazzling displays of Ronaldo, Ronaldinho, Rivaldo and co. The talent never runs out and it probably never will.

That yellow kit has created a unique image for Brazil, one which represents their passion for their very own ‘Joga Bonito’ style, which is now seen across the globe. And let’s not forget those adverts, ranging from waiting in an airport lounge to the 'Ole!' match versus Portugal and free-styling in a changing room.

Their latest jersey, which was revealed on Rio’s infamous Copacabana beach during a youth football tournament by Neymar, is a shirt reminiscing a classic look, once again carrying a Cantona collar.

The latest ‘Amarelinha’ makes it debut on Wednesday night, where we see the return of Ronaldinho. AFR will be at Wembley to watch 'O Canarinho' do what they do best - jogar futebol. See you there…

  [Posted by Dom]

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