Good Causes: Playing for the Environment in 2010

Good Causes: Playing for the Environment in 2010

Good Causes: Playing for the Environment in 2010

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By Eric Beard

Brasileiro Serie A club Corinthians, home to Ronaldo and Roberto Carlos, may have just set the bar for all clubs around the world when it comes to sustainability and eco-friendly points. Corinthians have announced that they will plant 100 trees for EVERY single match they play in, even cup matches. And on top of that, for every goal that is scored by a Corinthians player the club will plant another 100.

Apparently the initiative by the Brazilian club is part of the “Playing the Environment” project, which has team up with “Banco Cruzeiro do Sol.” According to the project’s press release (available here, translated to English), the trees will be planted in the beautiful Ecological Park in São Paulo. 

“”The reality puts us ahead of not only economic challenges, but also environmental. We take our first steps in that direction with the Playing for the Environment, “said Luis Octavio Indio da Costa, CEO of Banco Cruzeiro do Sul. “Corinthians is the ideal partner to mobilize the general public. It’s a successful club, with some of the biggest supporters of the country and it’s committed to important causes. For us it is a great pleasure to start playing for the Environment in 2010. “

So exactly how much trees do Corinthians expect to plant in the upcoming Serie A season? Well, last year they played 47 league/cup matches and scored 66 scored in those games, which means that if they do the same next season they’ll plant over 11,000 trees. But no one in the Corinthians’ administrations want to be called a “green” club, after all, the club’s rivals, Palmeiras, wear green.

What are your thoughts on this move by Corinthians? I personally think it’s brilliant, glad to see so much positivity towards sustainability in Brazil, a country that is infamous for its pollution in major cities. And here’s a nice remix of another great product of Brazil.