La Liga, the Premier League, and Serie A all embraced the cause to fight AIDS in Africa this past weekend
La Liga, the Premier League, and Serie A all embraced the cause to fight AIDS in Africa this past weekend

From Cristiano Ronaldo in Spain to Clarence Seedorf in Italy to Didier Drogba in England, the top players in the top European leagues were all smashing Nike's special “(Red)” ball in the back of net this past weekend in an effort to raise awareness for the (Red) campaign for stopping AIDS in Africa.
Susan Smith Ellis, CEO of (RED) says: “Having three of the world’s Premier football leagues is a force multiplier for NIKE AND (RED). It raises awareness. It expands our reach. Most important, it benefits those who suffer from AIDS in Africa. We could not be more pleased.”
The Nike and (RED) partnership invites people to ‘Lace Up. Save Lives’ by purchasing a pair of (NIKE)RED laces. One hundred percent of the profits from (NIKE) RED laces is split equally between The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds AIDS programs that provide medicine, treatment and services for those living with HIV, and football-based community initiatives that deliver education and understanding around HIV/AIDS prevention.
And if you haven’t done so yet, go on and enter our “Good Causes Giveaway.” Thanks to SoccerPro, we’re giving away five pairs of Nike’s (Red) Laces.








